As we approach nearly a decade of investing in early-stage impact companies, our conviction has only strengthened: aligning capital with purpose not only drives meaningful change, but also reveals some of the most compelling opportunities for long-term value creation.
At Positive Ventures, we believe that impact must start from within. Supporting entrepreneurs who are tackling complex social and environmental challenges requires coherence between what we invest in and how we operate as an organization.
For us, impact investing is not only about selecting the right companies — it is about building an investment firm whose governance, incentives, and culture reflect the same principles we seek to promote through our portfolio. Lasting change, we believe, begins from the inside out.
B Corp
To reinforce alignment between mission and incentives, we linked part of the firm’s carried interest to maintaining our B Corp recertification. Positive Ventures has been a B Corp since its inception and has continuously improved its score over time.
Guided by this principle, we continue to strengthen our internal impact practices across four key dimensions—strategy, governance, monitoring, and reporting—which have undergone an independent evaluation by BlueMark and are reviewed annually as part of our commitment to continuous improvement.
Impact is not a reporting layer—it is embedded in how we source, evaluate, negotiate, and manage every investment. From the first meeting to exit, impact considerations shape capital allocation with the same rigor as financial analysis. Our process runs on an integrated dual track
Our investment process is structured across four stages:
Diversity is another important element of our governance
Our engagement in global initiatives such as 2X Global, where Positive Ventures was selected as part of a community advancing gender-smart investing, further strengthens our ability to support inclusive growth.
These practices reflect our belief that building an impact-driven investment firm is an ongoing process of aligning purpose, governance, and incentives.
Investor Contribution
After nearly a decade investing in early-stage impact companies, we have learned that the role of investors extends far beyond financial commitment.
Positive Ventures brings together a community of partners aligned with both financial performance and measurable impact. Our LP base includes 88 investors across 3 different regions, represented by institutional investors, family offices, and mission-driven investors.
After nearly a decade investing in early-stage impact companies, we have learned that the role of investors extends far beyond financial commitment.
Positive Ventures brings together a community of partners aligned with both financial performance and measurable impact. Our LP base includes 88 investors across 3 different regions, represented by institutional investors, family offices, and mission-driven investors.
Beyond capital, this ecosystem unlocks networks, strategic insight, and access to new markets, enabling our portfolio companies to grow faster and more effectively. Through our investor community, founders connect with corporate leaders and potential partners, turning relationships into tangible opportunities.
Positive Ventures has been a key partner to Eureciclo, particularly through its non-financial support, actively contributing with strategic connections to clients, regulators, and potential investors. This close and highly engaged relationship has evolved into a trusted partnership that now goes beyond the professional sphere. This support has been instrumental in accelerating the company’s growth and scaling its environmental impact.
- Thiago Pinto, Founder and CEO of Eureciclo.
Positive has been a great partner to Letrus since the very beginning of our journey. Their involvement goes far beyond the role of a traditional VC investor, directly contributing to the development of our business and the expansion of our impact — from opening doors to relevant commercial opportunities to building strategic relationships for major company projects. The listening, the empathy, the posture are those of true partners. Not of automatic endorsement of our strategies and decisions, but of critical collaboration on what we are building. Without a doubt, they add value in a way that is disproportionate to the capital they invested in the business — a direct reflection not only of being impact investors, but of the values and capabilities of their partners."
— Thiago Rached, Co-founder and CEO of Letrus.
Positive Ventures joined Labi when we were still consolidating our thesis. In healthcare, social impact and economic value creation are not opposing forces and, when well executed, they reinforce each other. This became clear when we decided to exit the vaccines market, which was focused on the premium segment: even with a loss in revenue, Positive supported our decision to focus on services more closely tied to access. This shared conviction is what defines a true partnership.”
- Marcelo Barboza, Co-founder and CEO of Labi Saúde
Positive Ventures has been part of our journey from the very beginning. What makes them unique is their rare combination of being a venture fund, impact-driven, and Brazilian. Being an impact investor makes them especially important to us: they help us stay true to our North Star and connect with mission-aligned partners. Their support has been instrumental, from connecting us with institutional partners and enabling key distribution channels like governments, to opening up a strong network of investors and talent. It’s been an extremely fruitful relationship from the start.
- Leonardo Bursztyn, Founder and CEO of NOMO.
The efficiency of our capital in generating outsized impact through our investments continues to improve. To assess this, we analyze the intersection between the capital deployed by Positive Ventures and our two core portfolio impact KPIs: Impacted Lives and CO2eq Impact.
By combining impact capital, networks, and long-term engagement, our investors play a critical role in helping entrepreneurs scale solutions that address some of the region’s most pressing challenges.